Less than two years after a Foster's marketer said he regretted his company using famed binge drinker David Boon to promote its beer, Canadian Club has signed him up. Boon - who urban legend has it, once drank 52 cans of beer on a flight to the UK - is the new face of Canadian Club in t...
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Boonie, the man who 'normalised' binge drinking returns to alcohol promotion with Canadian Club