http://youtu.be/w9DWdbRWEaw A PR campaign for Darrell Lea featuring the carving and auction of life-size chocolate heads of TV celebrities Dave Hughes, Karl Stefanovic and Matt Preston has achieved a first-day reach of over 33 million, according to PR company DEC Public Relations....
35
Chocolate celebrity heads named 'best PR campaign' for Darrell Lea with first-day reach of 33m