DDB New Zealand

Superette tries skinvertising for shorts range

Kiwi fashion retailer Superette has come up with a new way of spreading the word for its 'short-shorts' range - by imprinting the sales message on the back of peoples' thighs. The retailer has installed indented plates on seats at inner city bus stops, malls and park benches - areas w...

Shape 4

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.