digital ads

Digital media ad spend wastage slightly down, but still more than $94m wasted: Next&Co Seja Al Zaidi

Despite rising digital advertising budgets post-pandemic, advertisers continue to waste their ad spend, tipping more than $94.3 million down the drain in the April to June 2022 quarter, according to the latest Next & Co Digital Media Wastage Report. The wastage, which is an aver...

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