digital marketing

Agencies taking greater control of client retargeting amid trend to bring digital in-house 2

New Vodafone CMO takes fight to rivals in bid to break ‘monopolistic’ Australian market 9

Val Morgan Outdoor and Energizer batteries team up for interactive table tennis activation

Marketing agency Digital Jungle to drive Mission Foods brand in China

Digital firm brings agencies under single umbrella brand in move to ‘simplify landscape’

ANZ marketer: ‘We no longer make TV commercials, we shoot films’ 20

Comscore rolls out Industry Trust Profiles metric to global markets

Former Facebook Australia head named new managing director by Amobee

Morning Update: Men face choice of their own in this parody of Dove’s doors ad

Adelaide Festival Centre tenders for digital agency

ADMA forges ties with digital consultancy Zuni to create series of courses for marketers

Mobile ads more viewable than desktop, but programmatic slips behind, study says

Programmatic on the rise at Kelloggs but executive warns of risk to creativity

Data marketing confidence on the wane, ADMA chief warns 3

Photo diary: Anatomy of a press junket 5

Google marketing executive: We’ve made so many mistakes it’s embarrassing 4

WME appointed as Atkins digital marketing agency

Digital agency Fresh Egg handed organic search marketing account for Suncorp brands