Euros

'There is no roadmap': Optus Sport head says brands are struggling with 'complexities' of cross-platform measurement Rosie Drew

Brands aiming to achieve advertising outcomes, rather than just reach, are finding it increasingly difficult due to the complexities of cross-platform measurement, according to the head of Optus Sport. Speaking to Mumbrella on the back of the hugely-successful 2024 EURO tournament,...

News

It didn’t come home for England, but Optus Sport has scored a ‘substantial increase’ in new subscriptions

2 years ago

1

News

‘We’re not a content business, we’re not a media company’: Optus Sport reaping the benefits of EUROs ahead of final

2 years ago

4

News

‘We’re expecting big numbers’: Optus Sport boss counts down to UEFA EURO 2024

2 years ago

News

Optus Sport makes Euro 2020 finals free to watch

5 years ago

SUBSCRIBE Sign up to our free daily update to get the latest in media and marketing.

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

First Name*

Last Name*

Email*

Position*

Industry sector*

Location*

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.