Head to Head

Head to Head: Does a client have the right to see its agency’s media pitch? 1

Head to Head: Should brands pay agencies to pitch? 6

Head to Head: Is trust more important than relevance? 3

Head to Head: Does PR have more value than advertising? 14

Head to Head: Following a crisis, should you call the lawyers first? 3

Head to Head: Will AI become the new junior PR?

Head to Head: Agency versus in-house – which is better? 4

Head to Head: Should the industry eliminate unpaid internships? 6

Head to Head: Do we need to be wary of micro-influencers? 6

Head to Head: Is PR trying to be everything to everyone? 1

Head to Head: Are the days of media impressions over?

Head to Head: Is storytelling in PR worthless? 1

Head to Head: Should PR be directly tied to brand performance and sales? 7

Head to Head: Can higher education really train future PR executives? 10

Head to Head: Is the traditional PR agency model broken? 1

Head to Head: Is there room for ethics in PR? 3

Head to Head: Are influencers a long term marketing solution? 3

Head to Head: Is the press release dead? 2