At a time when a grocery receipt can make you want to cry, there’s an alarming lack of FMCG campaigns that make you want to laugh. Humour, at least in this category, in our local market, is out of style. But, isn’t laughter, especially in the supermarket, what we all need right now? Michael Barnfield, creative director at Saatchi & Saatchi Australia, explores.
Supermarket shoppers: if they’re not laughing, they’re crying
