John Miskelly

Brands looking for more than clicks when it comes to metrics, says GroupM’s John Miskelly

GroupM and Twitch seek to connect advertisers to gamers in APAC

GroupM begins trial with verification firm Moat in move to analyse viewability of online ads 14

GroupM digital boss: ‘Publishers grading their own report cards will always do well’ 4

GroupM poaches Venessa Hunt from Yahoo7 for new role as head of mobile 16

GroupM goes around the IAB to forge 9 separate publisher agreements on viewability 8

GroupM streamlines tech partnerships with new strategy to deal with ‘cluttered’ landscape 16

GroupM shuffles the deck on senior digital appointments

Lack of video inventory and concerns about quality the main constraints as video growth surges 3

MediaCom promotes Bryan Magee to digital head of implementation planning & investment 1

MediaCom promotes John Miskelly and Amy Dascanio 1