Kangaroo Island

Kangaroo Island ad survey: Aussie tourists 41% more likely to visit, 2% of comments after cash-for-tweets exposé were ‘particularly negative’ 3

Matt loves Broome and Perth too

Tourism Australia unveils new $250m There’s Nothing Like Australia campaign 72

Why is advertising so much better in New Zealand than Australia? 37

South Australia in need of rebrand, says Premier, ‘people confuse us with South Africa and think Melbourne is our capital” 23

50 ads where music made the difference – and why agencies should think of music first, not last 35

SATC exposed for paying celebs to tweet about Kangaroo Island, agency: ‘It’s not illegal’ 62

Where The Wild Things Are-inspired Kangaroo Island ad prompts growth in searches 18