Marketing

The Qantas apology: Good PR or an over-reaction that will frighten flyers? 11

There’s nothing like… getting the tourism minister to work

‘Not polarising’, ‘not colloquial’, ‘defensible’: The scary prospect of marketing Australia 13

After ‘Where the bloody hell are you?’ comes ‘There’s nothing like Australia’ 30

Forum delivered X factor

Battlers only on film

McDonald’s targets ‘inner child’ with giant playground 21

Leigh Small appointed Sydney Fest CEO

Animal Kingdom artwork released

Jetstar to switch 40% of marketing budget into social media 35

Battle of Big Thinking part 3: Marketing is arse; Fighting mediocrity; action-based advertising 11

Live from SXSW. Day 2. The question about data nobody asked 12

Why I’m over live blogging (and I’m not sure about live tweeting either) 35

Schweppes rebrands to target younger cocktail-drinking consumers 20

Chicken brand Steggles undergoes brand makeover with $8m marketing push 4

Colman Rasic to handle launch campaign for MasterChef magazine

Revised guidelines help writers, directors

I Love You Too launches poster, website