Matildas

‘No aerial is going to mean no access to free sport’: Networks launch 11th-hour ad campaign to keep sports free 5

‘We’re expecting big numbers’: Optus Sport boss counts down to UEFA EURO 2024

‘Foreign entities essentially control what Australians see on their devices’: TV bosses front Senate 2

Socceroos launch new brand campaign via Ogilvy 1

The year that was: Mumbrella’s 50 most-read content pieces of 2023

Top 15 Mumbrella features of 2023

Mumbrella’s top 15 news stories of 2023 1

Football Australia and Nike ink ‘historic’ ten-year deal

The Matildas keep scoring for Ten

‘We’re in an unbeatable position’: James Warburton on Seven claiming the crown early 1

Maybe the monthly SMI numbers point to a TV problem, rather than a market problem 1

How Optus Sport plans to maintain the Matildas momentum 2

Young women flocked to sporting news websites during Matildas run

‘We’ve been there long before this tournament’: Nike on leading the charge in women’s sport

Matildas deliver final World Cup message in new campaign, via Ogilvy and GroupM

The data economics of Matildas Mania

64% of Aussie population watched Matildas, new Deakin research claims 1

How Optus Sport’s football obsession turned into streaming gold 1