Media

Over 50s ad agency sponsors gay festival, ‘old people are gay too’ 2

Where The Wild Things Are-inspired Kangaroo Island ad prompts growth in searches 18

Mumbrellacast: Sam Mac | immaturity in social media | Swerve | Creative ransoms | Community TV vs YouTube | Tabloid paywalls

Zenith Optimedia becomes ‘the open agency’, Naked boss calls positioning ‘vague’ 4

Publicis, Droga5, OMD and ZO remain in the hunt for Qantas 6

Honda ad made from symphony of car sounds 3

Woolies appoints “Not the obvious choice”… Droga5 20

Production company The Explainers launches 2

MJ Bale film connects Aussie cricketers with sheep

Australia’s cricket defeat hurts ratings for Nine

Mother campaign inspires manly misadventures 14

Revenge almost bags 2m in Monday ratings 2

Aussie title makes list of world’s best magazine apps 3

AFR launches next phase of ‘revolution’ campaign 6

The Age launches charity run campaign

Man falls from plane in The Monkeys first brand campaign for Ubank 10

Finally, a media regulator for Banana Watch 5

Press inquiry calls for mega watchdog to run ‘enforced selfregulation’ across all media including bloggers 15