With Men’s Style finally succumbing to Bauer’s axe, Maxim and GQ are left to mount an unusual last-wicket partnership. Mumbrella’s Adam Thorn, who has worked at more than ten men’s mags in London and Sydney, analyses what’s gone wrong, and why the sector’s contribution to the industry shouldn’t be underestimated
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Men’s mags stand on the brink of extinction, but what they do matters
