When Mark Zuckerberg’s dreams of building a utopian metaverse were announced last year, fretful criticisms of the ‘late-capitalist hellscape’ swarmed the internet. However, one CEO believes the metaverse is a huge opportunity for brands to engage organic audiences and activate new revenue streams. Seja Al Zaidi spoke to Jordan Fogarty, CEO of Be Media by Animoca Brands.
'A poor decision to ignore it': why the metaverse matters for marketers
