Earlier this month at Mumbrella360, Scentre Group’s customer experience director, Phil McAveety, spoke about Westfield malls as “living centres”. Lyn Swanson Kennedy was angry. Collective Shout has been petitioning Scentre’s CEO to stop Honey Birdette’s “porn-themed window displays” for 18 months. Here, she tells CEOs like him that actions speak louder than corporate social responsibility value statements.
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CSR begins with men growing a conscience