PR

Red Agency, PR Edge and Ogilvy PR bag a two gongs each at PRIA’s Golden Target Awards 3

One L away from a public relations professional 4

Brooke Shell departs AMPR for in-house role with Country Road’s accessory brand Mimco

Complaints about PR led campaigns to be assessed by Ad Standards Board from next year 1

Q&A with Red Guerilla’s Nigel Hickey: ‘If the client doesn’t feel uncomfortable then it’s probably fairly average work’ 4

F4WARD Agency wins Thermos PR account

PRs are ‘the smartest person in the room’ at cross-agency briefings argues n2n boss 54

Pregnant pause

Thrive named winner of Optus PR pitch

Agency ditches PR from its name to represent push beyond traditional public relations 5

Three ways journalists annoy PR professionals 11

Account wins for PEPR Publicity and Stellar

Kate Vale joins board of Undertow Media

PR professionals say that coming clean is the only way VW might be able to save itself 9

Barnardos’ Irene Saunders: How can an agency be an expert if they’re just briefed by a client?

Access wins account for HomeWorld

Is the PR industry in need of a re-brand? 2

Nutella Quit Thinking 16