procurement

‘There’s a revolution coming’ says Nathan Hodges; ‘agencies need to take control of the procurement process’ 3

Marketing and finance departments must align metrics, says Adroll CMO

‘Marketers must help agencies, not dilute them’ says industry author 1

Big brands enjoy million dollar deals with small agencies as adland abandons monogamy 20

Procurement in advertising. Friend or foe? 5

Agencies need to stop ignoring procurement as its influence continues to grow in marketing 17

APMA chairman lashes culture of procurement saying ‘creativity only survives against all odds’ 2

Why the current global ‘Mediapalooza’ could be a huge waste of time for everyone 7

What I’ve learned 90 days into life as a marketing management consultant 5

McCann’s Lachlan James: Creativity has become completely commoditised 4

If you want transparency then maybe you’re going to have to pay for it 12

Clients and procurement are exploiting the passion ad agencies have to create work for less than it is worth, says ECD 19

2014 Annual: The 10 best quotes of the year

Marketers split on role of procurement amid UM CEO’s call to ‘put them back in their box’ 3

Agencies hit with ‘mindless’ form filling as panel flags lack of skills in marketing procurement 1

Why we need to understand the truth about procurement 2

What your client might not be telling you 27