public relations

Guest post: Can you trust a PR when they promise an exclusive? 68

How to do trade press. A continuing series 4

Reines of terror against critical PRs

Austereo in crisis over Kyle & Jackie O 2Day FM lie detector rape debacle 76

One Green Bean gets Big Music 2

Stick that, penguin

Dymocks offers unique interpretation of what ‘exclusive Twitter content’ means 5

Haystac opens PR operations in NZ and Singapore 1

Undertow Media to handle PR for retail giant Costco

PRs turn focus to bloggers rather than journos 14

Cakes 0; Careless hack 1

Guest post: How iSpyLevis tapped into Twitter 19

Is it just me or is this a great month for Aussie advertising? 7

Jon Bisset is new boss of PR association

Liquid Ideas wins Golf Australia PR account

Guest post: PR should be the boss of marketing 98

Dec wins Delta and Darrell Lea PR accounts

If you want journos’ attention send us free stuff, PRs are told 48