Traditional marketing is dead. Short-form video has flipped the script, putting power in the hands of creators who know how to hook, entertain, and build trust in seconds. The smartest brands are already thinking like film producers: crafting narratives, evoking emotion, and creating content that feels real, not rehearsed. Melissa Laurie, founder of Oysterly Media, says if your strategy is still about selling instead of storytelling, you’re already losing.
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Think less like a marketer and more like a film producer
