Mumbrella invites the industry’s most senior creatives and strategists to offer their views on the latest ad campaigns. This week: Stu Turner, executive creative director at DDB Group Melbourne and Spark 44’s creative director Matt Johnson offer their views on Optus’ ad which appeals to no one, Amazon’s likeable ads, Aboriginal Victoria’s brilliantly honest campaign and 13cabs’ missed opportunity.
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Campaign Review: 13cabs misses, Optus' insincere ad and brilliant Deadly Questions' campaign
