Switched on Media

Switched On Media drops the word 'media' to lose 'traditional connotations' Abigail Dawson

WPP's digital agency Switched On Media has rebranded to Switched On, dropping the word 'media' to lose any traditional connotations with the word. Chris Hitchcock, managing director of Switched On, told Mumbrella: "Dropping the 'media' from our name to become Switched On was almost a no...

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