Ten ViacomCBS was the third cab-off the rank for the 2022 TV networks upfronts, which saw its key tentpole primetime formats return to screens, while some formats were back after a break, others are getting a major shakeup. Here, Mumbrella speaks to a range of media buyers about whether the elaborate reveal of what’s in store meets the mark when it comes to their key focus – content and ad revenue.
Media buyers dissect Ten ViacomCBS’s upcoming content and ad propositions in 2022
