Brands with ads running in newspapers are remembered 8.5 times better, a ThinkNewsBrands study has found, with unprompted recall of 34% compared to 4% for 'run of the internet' ads. 'Run of the internet' refers to non-premium news sites such as Mamamia, Yahoo, and The Daily Mail. The Be...
ThinkNewsBrands 'landmark' research finds ads next to news have higher recall
