unmade

An angry decline for X

It’s not doing what I aspired’: How programmatic pioneer Brian O’Kelley is trying to fix his mess

The Australian experiment

Tuesdata: Media market faces a chilly Christmas

Start the Week: Foxtel loses patience with anti-siphoning; Ads come to Amazon’s Prime Video

BOTW: Cantankerous egotists, phonies, zeros and bastards – a curious week for the old guard 1

Rupert Murdoch may no longer be the boss of News Corp, but he’s still the proprietor 1

Setting up an ad network is the smallest part’: Retail media evangelist Colin Lewis explains how Australia took the lead 2

Kylenomics 5

Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand

Start the Week: Kyle and Jackie O push for $200m deal, Amazon tries to siphon TV ad revenue

Upfronts and an unkind seagull 1

YouTube is Australia’s most profitable video company. It wants even more TV dollars 2

Brief once, personalise everywhere’: How Avid Collective is trying to become a native content engine

Why don’t creatives understand small business? 2

Tuesdata: How Amazon Prime Video has been winning the battle for new Aussie subscribers

Start the Week: Countdown to Facebook news oblivion; Dissecting Nine’s Upfronts: Retail media, AI ads and the price of Olympics sponsorship

BOTW: Small earthquakes and fake cakes