unmade

BOTW: How Four Pillars became an Aussie brand success story; Why Meta’s Threads might – might – just work; The AFR’s smart brand extension

It would have been annihilation’ Nick McKenzie on Nine’s high stakes defamation battle with Ben Roberts-Smith

Nineteen minutes inside Sir Martin Sorrell’s head

Tuesdata: How Toyota is outspending auto rivals; K&J speculation adds $11m to SCA’s market cap

Start the Week: Will Kyle and Jackie O move?; ABC board gets to grips with radio woes; Twitter meltdown

BOTW: Our winners (and losers) of FY23

The Unmakers: An adland return for Justin Drape and Michael Canning, with Exceptional Alien Studio

Why the radio industry is still insisting that DAB+ is a smash hit medium 1

RE:Made: The next wave of retail media players are coming; The silos are going

The true costs for agencies of pitching for business they probably aren’t going to win

Start the Week: Recriminations over ARN’s SCA share raid; Call for total betting ban looms; Australia’s platform laws get global pickup

BOTW: Meet Unmade’s AI friend; Are ThinkTV’s job cuts economic or strategic?; Why ARN raided SCA

Introducing TimBot 2

What to expect from the new CEOs at Havas as James Wright and Gayle While take charge

What we now know about ad fraud; ARN’s cheeky SCA investment; Bloody Ritson

What compels Australians to pay for news?

The first AI radio host?; Fast food ads under threat; the ABC job cuts; a key appointment for SBS streaming 2

BOTW: Supermassive alien upstarts; The Guardian does the right thing on betting ads (what took so long?)