ABC radio is struggling to reach the masses; new data suggests the Canberra power brokers are not tuning in either

Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Below, we examine newly released radio ratings for the ABC in Canberra amidst rising pressure on the broadcaster to recapture departed listeners. We also report on a poor day on The Unmade Index in which ARN Media’s market capitalisation fell back below $300m.

It’s your last chance to get tickets for humAIn, our conference focusing on the impact of AI on media and marketing in Surry Hills, Sydney tomorrow. Unmade members get discounted tickets to our events. The coupon code for $135 off your humAIn ticket appears at the end of this post, below the paywall.

What the new Canberra data tells us about the ABC’s radio exodus

Seja Al Zaidi and Tim Burrowes write: