Kyle and Jackie O ‘go rogue’ in another Melbourne campaign
After spending an estimated $2 million launching Kyle & Jackie O into Melbourne, ARN are changing strategy. Again.
Last night, a new campaign featuring Kyle and Jackie O premiered on Melbourne television, with the tagline: ‘radio gone rogue’.
Followers of their exploits over recent times could be forgiven for thinking that particular line was actually from an ACMA report after the regulatory body’s recent findings that the show went ‘beyond the bounds of decency’.
This is the third major creative switch for the duo in Melbourne.
you can smell the desperation. It’ll move them to 6.0 for 6 months. then hello 4.5 by xmas
You’re right it’s more brand aligned but it doesn’t tackle the core problem of why audiences aren’t tuning in again or if at all.