Nova’s new campaign tells listeners to stop thinking

Turn off your mind, and turn on your radio. This is the simple message behind Nova’s new national brand campaign, launched this morning off the back of their best survey to date, which follows the network’s most successful year in radio.

The campaign launches today, across the five capital cities that Nova broadcasts in, on digital platforms, through television commercials, and with an aggressive outdoor campaign that combines digital screens, furniture, both large and small format billboards, and good old fashioned printed street posters.

It aims to position radio generally, and Nova specifically, as a salve for modern life. We are bombarded with unsolicited — often contradictory — advice served up to us by unsympathetic algorithms, according to Nova’s chief growth officer Adam Johnson.