Out-of-home measurement system Move is finally live
The billboard is correct - Move is live!
The long-awaited out-of-home audience measurement tool Move is finally live, after years of development, delays, and anticipation.
From today, Monday March 9, Outdoor Media Association (OMA) media-owner members, and media agency Move licence holders can book campaigns using Move data.
The official transition date is next Monday, March 16 — after which the system becomes the official out-of-home standard for campaign reporting, buying, and planning.
I get that it might have been more than slightly embarrassing to launch the already much-delayed MOVE 2.0 system almost a year after the launch event that didn’t, but do the OMA think the conspicuous “don’t-call-it-2.0” Move branding helps things? Now it reads like a headline from 2010. Someone get them in touch with a good marketer!