CommsCon catchup: Want to survive the AI revolution? Make sure you’re in the ‘trust’ business
In this CommsCon content exclusive to members of Mumbrella Pro, we revisit Peter Wilkinson’s controversial stance that reputation management will soon matter a lot more to companies than marketing and advertising.
“The leader of the 2030 company won’t be marketing, advertising or research. It will be corporate affairs.”
Session
The New Power Seat: CRO Over CMO
Date
25 March 2026, Crown Sydney
On stage
Peter Wilkinson – co-founder, Wilkinson Group
Communications crisis expert Peter Wilkinson opened Mumbrella’s 2026 CommsCon conference in Sydney with a rather dire prediction for marketers.
