Inside the surge of indie media wins
Size is no longer a barrier for independent media agencies. What happens when the big end of town loses one of its positioning points of difference over agency competitors? A redress in balance. Chris Rozic, chief growth officer at XPON, explains.
Chris Rozic - author
AI-enabled technology is helping indies compete at a scale not seen before, and the definition of growth is changing with it.
Speaking directly with agency leaders, I’ve heard how growth is geared towards maximising profitability per person, it’s structured around repeatable IP, as well as managed services.
AI now lets a 20-person agency deliver like one double its size.
That’s how it’s played out over the past 12 months, speaking with leaders in New Zealand. And it’s mirrored through the results we’re also seeing in Australia.
