The other pay gap: Digital giants leaving media and agencies behind

Readers of Mumbrella may conclude they went into the wrong industry with the release of average salary data last week that shows employees of digital platform companies earning hundreds of thousands of dollars more than agency and media company people.

Workplace Gender Equality Agency numbers, which highlight the gender pay gap, also show the stark difference between the digital giants and more traditional media companies. Of the nine big platforms that Mumbrella identified, Facebook Australia Pty Ltd was by far the most generous, with an average total salary of $737k. This makes it the third best-paying company in Australia, and well beyond the best payer in media (Bloomberg at $270k).

Google came in second, with a healthy $467k pay average, and Apple was the laggard at $170k.

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