SCA boss says local talent is ‘critical’ in 2025 and slams competitors for ‘playing game of audio porn’
SCA is focusing on locally loved breakfast lineups across each state, as it learns from the speculator failure of its major competitor.
“Breakfast localism, for us, is critical – and it’s everything,” SCA chief content officer Dave Cameron declares. “It will be our very strong approach for next year.”
This has certainly been borne out by the rush of programming changes announced in the past few weeks across Triple M’s slate of Breakfast shows.
Melbourne native Mick Molloy will hop from Sydney Breakfast to Melbourne, where he will helm Mick In The Morning With Roo Titus and Rosie, alongside Titus O’Reily, Nick Riewoldt, and Rosie Walton. In Sydney, Penrith Panthers legend and Triple M veteran Mark Geyer has lost his Breakfast slot, being replaced with former NRL player and host of The Amazing Race Australia Beau Ryan, news presenter Natarsha Belling, and former West Tigers captain, Aaron Woods.
Triple M Gold will install three Queenslanders into Breakfast: Peter ‘Spida’ Everitt, Leisel Jones, and Liam Flanagan, with the latter two graduating from The Rush Hour, while Xavier Ellis and Katie Lamb will take over the Perth Breakfast show.
What a joke. This is a network that slashed almost all local talent from its regional network and axed local talent from Triple M drive. The only reason Mick Molloy is going back to Melbourne is because the falilure of K&J has left a gap he’s hoping Triple M can fill. But for SCA to call local talent ‘critical’ is utter hypocrisy.
Re: @damo
Localism is localism whether metro or regional, and SCA has slashed the level of local talent across both. As someone who worked in regional radio, I’d argue it’s more important in regional areas. Either way, SCA’s attitude is hypocritical and this story is pure PR spin from their new external comms agency (the one that took over after SCA axed their own comms team).
From what I can see Damo he talks about Metro markets, and Breakfast specifically.
You talk about Regional, and Drive. But good stuff trying to draw parallels to drum up some confused outrage Damo! Do you also hate Christmas because of the Easter Eggs?