‘It’s pretty much coming in after Bradman’: Nine Radio boss on replacing Ray Hadley
Depending on when you read this story, Ray Hadley is either in the middle of his final ever broadcast in the 2GB Mornings slot he has commanded for two decades, or he is enjoying the first moments of a long-earned retirement from the airwaves. But how do you fill a Hadley-sized hole in the hearts of Sydney listeners?
As Nine Radio’s head of content, Greg Byrnes tells Mumbrella, it’s quite easy – assuming you started planning decades ago, of course.
“We are certainly well positioned, I feel, for the future.”
2GB is losing its biggest star, but Greg Byrnes isn’t worried. As he speaks to Mumbrella, Ray Hadley’s replacement, Mark Levy, is being mobbed by listeners at an outside broadcast at Marsden Brewhouse in Western Sydney.
“All the day shows are out there,” Byrnes explains of the all-day OB. “We built it, really, as a come-and-say-goodbye to Ray. And Levy’s out there, he’s emceeing for the day. He’s been swamped! The place is packed. I’ve been in the office – I haven’t been out there, but they’re telling me that Levy has been mobbed.
“That’s a really good place for him to start the Mornings show.”
