‘I’ve never seen radio talked about more’: Fifi Box isn’t worried about Kyle & Jackie O
Fifi Box, Brendan Fevola and Nick Cody started the 2024 rating season off with a bang, taking the top spot in the fiercely contested Melbourne breakfast radio slot for The Fox.
In doing so, they knocked Christian O’Connell’s GOLDFM show from the top spot and sent a warning signal to anyone coming for their FM crown.
Like, say, Kyle and Jackie O, who launched into the Melbourne market this week, after topping Sydney breakfast FM radio for 40 straight surveys under ARN, and ruling the airwaves for a solid decade before that.
Fifi Box argues their breakfast crowns aren’t newly fitted, pointing out to Mumbrella they’ve held the top spot in Melbourne breakfast radio a number of times over the years – and, when taking into account cumulative listeners, “we’ve had the biggest audience for years now”.
