‘In a very cluttered marketplace, it gives us the ability to stand out’: Paramount aims for younger viewers

Paramount is gearing up to launch its ad-supported tier on streaming service Paramount+, a savvy play in the current economic conditions, and one that executives at the network are hoping will provide a one-stop shop for Australian advertisers.

Lee Sears, president of international markets advertising sales, was in Australia last week, and spoke to Mumbrella about the pending launch of the Paramount+ advertising tier in Australia, among other topics. The ad-supported tier has been live in the US for over a year, and was rolled out in Canada a few weeks back. It’s set to launch in Australia this June. According to Sears, the last twelve months has been spent building a unified ad server with all the FAST and Paramount+ global inventory.

“What I’m doing with the teams is making sure that we’re breaking down silos,” he tells Mumbrella, “so that the teams are able to sell convergently across all of our inventory, whether that’s fast, BVOD, AVOD, SVOD, or free-to-air broadcasters”, a combination he says gives Paramount “a really unique offering in market.”