Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Gawk was founded in 2018 by brothers Luke and James Course (Gawk)
Regional out-of-home company Gawk is taking its agency sales in-house and ending its relationship with Ooh Media after eight years.
In the release announcing the move, Gawk referred to the end of the agreement as a “break-up”.
Continuing that framing, Tim Stevenson, the recently promoted group agency director, told Mumbrella: “In most divorces, there is a clear winner and loser. Usually, the winner gets a more attractive new partner, while the loser gains 20 kilograms and takes the lawnmower to Cash Converters. Sometimes the outcome is just based on timing, and we think this is the right time for us to trade up.”
He said the benefits of the break-up will extend to the agencies who will book directly with Gawk from 12 January next year.
