Foxtel’s plan to bowl over sports fans this summer
Fox Sports is coming off the back of its highest-rating winter on record, with both AFL and NRL seasons drawing record numbers of footy fans to Foxtel and Kayo Sports. But while excitement around football was ramping to fever pitch across the nation, the team behind the scenes at Fox Sports was busy plotting the summer ahead.
This baggy green has seen a lot of action - and so will cricket fans this summer
“Cricket’s not something that you pick up when it starts getting to warmer weather,” Steve Crawley, managing director of Fox Sports, explains to Mumbrella. “The way the cricket is now, it’s a 12-month-a-year job.”
This is the most important summer of cricket in years for Foxtel.
For the first time in four years, a five-test Ashes series against England will be held on Australia soil, from November 21.
