‘We’re bloody proud to be here’: Jase and Lauren dethrone O’Connell; Kyle and Jackie O not on podium
Nova’s Jase and Lauren have taken the top spot in Melbourne’s fiercely contested Breakfast FM radio wars, with Kyle and Jackie O’s new show on their former broadcaster KIIS 101.1, nowhere to be seen.
After taking a commanding 1.2 point lead over the pack last survey, Christian O’Connell’s GOLD show has slipped into third place in the FM band, falling from 10.8 to 8.3.
Jase and Lauren jumped 0.2 points to take the lead, while Fifi, Fev and Nick on The FOX move back into second place.
Congrats Jase and Lauren, who absolutely have the top spot of Breakfast in Melbourne if you totally ignore the 21.3 result that Nine’s 3AW has posted, more than double the share of any of the FM Breakfast shows….
Good for them! (said in the style of Lucille Bluth).
(Side note though, with 3AW on 21.3% in Breakfast, Jase & Lauren are absolutely not in “the top spot in Melbourne’s fiercely contested Breakfast radio wars”. They’re the top FM show.)
I Occasionally listen to the Christian O Connel show on Gold, but I enjoy listening to Magic on DAB, I have been listening to them since there relaunch in January ’20. During breakfast, 10 songs in a row, without all the meaningless talk from listeners, I still listen to Nova on a Saturday to hear the new music.
Whilst Jase and Lauren’s result can be applauded, your table of results from the independent, industry standard measurement via GFK shows they are the second most listened to breakfast show in Melbourne?
3AW = 18.8% of Melbourne’s breakfast audience
Nova100 = 9.9% of Melbourne’s breakfast audience
Congratulations Lauren, Jase and Clint. I’m so happy for you, you deserve to be acknowledged the best in Melbourne. Love you guys
Who cares?