Join Hal Crawford and Tim Burrowes for a look at everything under Australia’s media and marketing umbrella.
Tuesday’s Future of TV Advertising conference in Sydney saw a bit of friction on stage when the topic shifted to principal media trading (PMT). The panel of industry experts were divided: evil, 80% evil, or non-existent in Australia?
We have a sponsored conversation between Tim and Ben Baker, Managing Director APAC at Vistar Media. The discussion covers the state of the art in outdoor (OOH) programmatic advertising.
Meanwhile, Nine’s ex-boss Mike Sneesby is heading halfway across the world to become CEO at the Middle East Broadcasting Center. It’s the region’s biggest broadcaster and Sneesby’s remit will be far larger than what he dealt with at Nine. Is he ready for it?
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To cap things off, the trade press was just taken to task by the CEO of audience measurement company, Oztam. What did we do wrong?
Get the latest episode every Wednesday.
Podcast edit by Abe’s Audio.
Editor’s note: Mumbrella has changed the way it deals with company names. House style is now to use standard proper noun capitalisation on all names regardless of brand typography. Brand typography may be retained in direct quotes from releases.