72andSunny wins Big W creative pitch

April 9, 2025 11:40

Big W’s creative pitch has concluded and 72andSunny has taken the win, Mumbrella can exclusively reveal.

72andSunny has won the account — tasked with developing Big W’s ongoing brand and creative strategy — as well as integrated retail and brand campaigns that extend through earned, social media, and brand experience.

The incumbent was M+C Saatchi, who held the account since 2017. While M+C Saatchi still holds the creative account for Big W’s parent company, Woolworths Group, Mumbrella understands it will no longer service the Big W business.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.