Spotify launches new brand platform ‘Turn Up Aus’

Spotify Australia is increasing support for the local music scene, with its “most ambitious” brand platform — and business-wide program — yet.

‘Turn Up Aus’ is about “elevating, championing, and really supporting” Australian artists, according to Spotify’s head of marketing, Rosie Rothery.

“It marks that ongoing commitment we have, and we want to continue to level up, set a high bar, and ensure we keep playing a really important role in uplifting Australian artists.”