Aldi doubles down on quality in new campaign via BMF
Aldi has launched a new campaign via BMF reminding Aussies of its basic proposition – high-quality products at low prices.
The campaign playfully mimics a search party, opening up on a tense briefing between a search leader and his volunteers in remote bushland.
Starting as what is expected to be a lengthy search mission, it is quickly called off as a volunteer finds what they’re looking for – a bag full of Aldi products, proving that “quality is easy to find at Aldi” since that’s “all Aldi stocks”.
