‘Our new leadership team is now complete’: TBWA Sydney confirms Matt Keon as chief creative officer

April 8, 2025 11:10

TBWA Sydney has announced the appointment of Matt Keon as its new chief creative officer, rounding out the recently announced leadership team.

Keon in the latest to join the agency, following the recent appointments of chief strategist Michael Hogg, managing director Elektra O’Malley, and head of strategy Josh Taylor Dadds.

He brings years of experience from leading agencies to the role, including BMF Australia, Saatchi & Saatchi Singapore, and Fallon London. He co-founded 18 Feet and Rising, a UK-based independent agency, and later sold a minority stake to Creston Group PLC.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.