Michael Hogg lands at TBWA, Elektra O’Malley returns to Aus

February 27, 2025 1:48

Following news of his departure from Emotive earlier this week, Michael Hogg has landed at TBWA Sydney, alongside Elektra O’Malley, who is making her grand return to Australia.

The appointments come following a period of growth for the agency, including significant new local business wins like the Australian Defence Force, Kraft Heinz, and Goodman Fielder.

Hogg will take on the chief strategy officer role for the TBWA group – which includes TBWA, Eleven, Fleishman Hillard, Fabric, and bespoke agencies +61 for Telstra and TBWA Media Arts Lab for Apple.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.