Telstra goes ‘fable-like’ in small business campaign

April 8, 2025 8:49

Telstra has extended its ‘Wherever We Go’ brand platform to Telstra Small Business, launching a new campaign repositioning the offering as a first choice, via +61.

The hero film, set in a “fable-like world”, follows the business journey of a shoemaker and his travelling store, featuring eccentric customers who look forward to him rolling into town. It ends with Telstra’s slogan, reminding Aussie businesses that it is there ‘Wherever We Go’.

The spot was developed by the telco’s bespoke agency, +61 — made up of Bear Meets Eagle on Fire, TBWA, and OMD Australia — and directed by Revolver’s Steve Rogers.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.