trade press

Digital didn’t kill print; print killed print 13

WPP’s Sorrell: Agencies are obsessed with winning business just for the trade press headlines 10

Let’s drop the personal attacks and get down to the business of being better 8

Why are agencies so bad at handling their own reputations in a crisis? 2

Is LinkedIn killing the trade press? 5

Consumer print may be dying, but don’t write off the trade press 3

The secrets of promoting your agency to be shared at SAGE

If you can’t manage your own agency’s brand why would a client trust you with theirs? 13

Scores on the Vodafone doors: Ikon 3; trade press nil 3

How to do trade press. A continuing series 4