Ad blockers could be really good for everyone
Ad blocking is becoming increasingly popular but Brad Bennett argues this should be a good thing for everyone, despite the challenges it brings.
Imagine the time when we no longer have to pay for unwanted display advertising on our phones!
Apple has confirmed its support for ad blockers with iOS 9. This is the last major piece of the platform puzzle. Soon iOS, Android, Chrome, Firefox, Edge and many other web-enabled platforms will allow ad blocking. In other words, nearly all Australians will be able to run ad blockers on their mobile and desktop devices.
Sure, ad blockers require something extra. Users have to actually install and configure the software. Historically, this has limited ad blocking to the more tech savvy online communities – i.e. gaming. But that seems to now be changing.
re the $2.2b number – more than half of that dollar number is being hoovered up by 3rd party adtech (ie data-leakage, fraud, surveillance etc).
That’s the real problem – advertisers, publishers and consumers are all getting their pockets picked.
Thanks Brad. So is native advertising the solution for advertisers?
What about paid search ads?
Ad blockers also effect Google’s search page, which is still Google’s main revenue source and a large investment from brands. With this form of advertising, are we not already putting the user first?
‘So is native advertising the solution for advertisers?’
Tricking readers into thinking they are reading genuine copy instead of some ad? No, this is not a solution.