Adland’s carrot for growing up is here, but there needs to be a stick too

Welcome to an end-of-the-working-week edition of Unmade. Today we examine adland’s accreditation push and a slight improvement on the Unmade Index.

A quick note on our conference on the impact of artificial intelligence upon the marketing world, humAIn. The earlybird discount, which saves $90 per ticket, expires next week. Our speakers already announced include marketers from Optus, Afterpay, BoQ and CMC Markets. Unmade’s paying members get an additional 30% off.

After a 27-year break, adland is back in the accreditation game

Last night saw adland’s big bosses come together within the industrial chic of Publicis Groupe’s Sydney headquarters. The occasion was the formal launch of accreditation of the Advertising Council of Australia’s member agencies.

The new form of accreditation bears little resemblance to the old accreditation system run by the Media Council of Australia and broken up by the Australian Competition and Consumer Commission back in 1996.